“It is more than just a jag for some of us it has meant a new lease of life.”
Those were comments which I heard many years ago from someone who every year had been faced with debilitating respiratory conditions and for whom vaccinations had made a huge difference to their quality of life.
They came to mind to me recently when I read on the BBC a story which showed that there had been a massive increase in deaths this past winter as a result of the flu. National Records of Scotland data for the first 14 weeks of this year showed that the flu was the underlying cause in 463 deaths. In the same period last year there were 240. As well as these an additional 567 recorded deaths have had flu mentioned on the death certificate so far in 2025.
These are huge numbers but more than that these are lives of people of all ages some of which could have been prevented had individuals only been vaccinated. Campaign groups like Asthma and Lung Scotland argued that a decision to raise vaccination eligibility to 65 meant an additional half a million people were not offered the jab this winter. Flu deaths are at the highest number since 1979.
Information from Public Health Scotland shows overall flu vaccinations this winter are down by a fifth compared to the previous winter, with over 350,000 fewer vaccines administered. In 2023/24, almost 1.65m people received a flu vaccine, with numbers falling to under 1.3m in winter 2024/25.
This strikes me as a worrying and concerning trend which clearly needs to be addressed as a matter of urgency.
World Immunisation Week runs from the 24th to the 30th April. Run under the auspices of the World Health Organisation (WHO) it aims to highlight the collective action needed to promote the use of vaccines to protect people of all ages against disease. ‘The ultimate goal of World Immunization Week is for more people – and their communities – to be protected from vaccine-preventable diseases.’
There is something profoundly symbolic about a vaccine. A tiny vial. A momentary pain. And yet it speaks volumes – of science, of solidarity, of hope. This World Immunisation Week, I want to focus not just on the immunological mechanics of vaccination, but on what I personally consider to be the moral imperative it carries, especially for those who are older in our communities.
The low and declining levels of vaccine uptake are and should be a considerable matter of societal and public health concern, not least for our older population.
We have come through years in which misinformation has taken root like an invasive weed within our public discourse. Anti-vaccination sentiment has not only reared its head in dark corners of the internet and social media platforms, but it has been given a voice, if not a megaphone – even in positions of power.
The recent data which has revealed a concerning increase in deaths linked to seasonal flu are not just numbers. These are lives. Mothers, fathers, carers, grandparents. People who contributed to the common good for decades. People who have earned the right to live with dignity and with every protection that our modern world can offer.
I am increasingly concerned that despite the fact that we have the vaccines, that we have the expertise to prevent more deaths through targeted immunisation programmes that we seem to lack a clinical and political priority, and to lack, at times, the collective will to address what feels like a failure.
Let’s be clear: vaccines save lives. The data is irrefutable. Vaccination against flu, COVID-19, shingles, and pneumococcal disease drastically reduces hospital admissions, long-term complications, and yes, death. But even more than that – it protects the experience of ageing. It protects community, continuity, and connection. It protects stories, memories, and wisdom that we so often say we value – and then forget to act to preserve.
When we allow anti-vaccination rhetoric to go unchallenged – whether it comes from TikTok pseudoscience or from high-ranking officials – we risk turning a blind eye to preventable harm. We risk undermining one of the most successful public health interventions in human history. We risk failing those who trusted us to care.
This World Immunisation Week it is a matter of urgency and priority that every policymaker, every care professional, every family member: reclaim the societal narrative. Let’s drown out the noise with compassion and facts. Let’s centre older people in our public health planning – not as afterthoughts, but as equal citizens whose protection matters.
I am increasingly of the view that we need a campaign in Scotland that is bold, inclusive, and deeply human. One that does not patronise but empowers. One that is shaped by the voices of older people themselves, by care workers on the front line, and by community leaders. A campaign that does not whisper but shouts: Vaccination is protection. Vaccination is solidarity. Vaccination is love in action.
Too often in the last couple of years in particular we have whispered the benefits of vaccination and have reduced the fiscal spend on advertising and promotion. Too often I hear the phrase ‘vaccine fatigue’ without the counter argument that you address fatigue not by walking away but by enabling concerns to be addressed and improving access and accessibility. I am not at all convinced that we have made it easier to access vaccines – in fact I think we have made it harder. If I am honest the world of winter vaccines now is massively complicated whether it is for Covid or for flu. See a recent BBC information site as an example of this complexity.
The Scottish Government minister Maree Todd is recently quoted on the BBC as stating that:
‘ “vaccine fatigue” and “anti-vax sentiment” may also have played a part in reduced vaccine uptake.
The minister said there was high uptake from children and those at high risk, but there was “poor uptake from adults right across the board”.
She said the government would “certainly reflect” in the coming months on the decision to exclude the 50 to 64 age group.
“The JCVI look very carefully at the evidence and made the recommendations according to the clinical evidence,” she added.
“I think its very wise for governments to pay attention to the experts in this area and absolutely we listen very carefully to the recommendations that the JCVI gives us and follow them.” ‘
Inevitably as with any public health intervention there is a cost/benefit analysis. We have, I feel, to argue within the wider public arena that such assessments cannot solely be based on clinical benefit alone, but upon wider sociological and communitarian grounds, and in addressing systemic and subtle discriminatory practice.
Vaccines are not just a health tool. They are a human right. Let’s honour that -together. We cannot afford another winter where deaths from flu increase unnecessarily. We must protect those we can regardless of circumstance or age. That requires consistent and coordinated effort and World Immunisation Week strikes me as a good time to start.
Donald Macaskill
Photo by John Cameron on Unsplash
