Media interest continues to increase for a number of providers during Covid-19, with journalists contacting members for their figures on confirmed Covid-19 cases or Covid-19 deaths. Providers may choose to provide a simple media statement to respond to these media enquiries. Whilst choosing not to engage with the media seems like the easiest option, a ‘no comment’ response could be more damaging when used for a negative story. It is likely that the story will still run so a simple statement can provide an opportunity to clarify a situation.
In recognition of this, Scottish Care has collated some information to help members draft media statements. It is important to consider the following information when drafting a media statement on Covid-19 confirmed cases/deaths:
1. Draft a general statement instead of a specific response to any questions proposed by the media
2. Confirm current situation
- Are there confirmed Covid-19 cases or deaths?
- You can include figures of cases/deaths if you wish to disclose this information
Example: It is with regret to note that at [name of care home], we do have a number of our residents and staff diagnosed with Covid-19. Sadly, this has included X numbers of deaths.
3. Express concern and offer sympathies for those affected by Covid-19
Example: We offer our deepest condolences for the residents, family and friends and staff who have been affected by this.
4. Highlight the preventative measures that were put in place
- You could mention the robust supply of PPE/how PPE was used
- You could mention positive work by the staff
- You could mention that appropriate guidance was followed
- Include any measures that saw the delay of transmission of the virus
Example: The staff at [name of care home] have been doing their utmost to provide compassionate care and support to our residents during these challenging times. We have been fortunate to have a robust supply of Personal Protective Equipment (PPE), which was used by staff in accordance to guidance. This effectively saw the delay in the transmission of the virus into our home.
5. Highlight any other measures that are put in place to address Covid-19 outbreak
- Are positive staff self-isolating?
- Are positive residents isolated?
- Are staff working in designated areas?
Example: To help reduce the virus spreading in the home, we have put in the following measures in place [list measures].
6. Emphasise ongoing commitment to the health, safety and wellbeing of residents and staff.
Example: The health and safety of our staff and residents are our top priority, and as the Covid-19 crisis continues, we are committed to continually do everything we can to respond quickly and effectively, whilst following the latest advice from the government.
We have also created a Media Toolkit earlier this month to provide members with some tips and advice on how to handle media enquiries. You can access this toolkit here: https://scottishcare.org/wp-content/uploads/2020/05/Media-Toolkit.pdf
If you require additional support with media requests, please contact [email protected].
