This extended blog is the substance of a speech given to the EVH conference on the 17th May.
Thank you for being here. Thank you, too, for turning up to a conversation which if surveys are anything to go by, people either ignore or would frankly rather avoid.
I want to talk to you today about ageism, what it is and how it has developed over time; to consider its extent and pervasiveness in Scotland today, and what if anything can be done and is being done to address it.
Why is it important? – well for me: ageism is a stain on our collective soul.
We wrap it in polite assumptions and patronising jokes, in gentle mockery of forgetfulness, or in the economic rationalisation of “dependency ratios.” But make no mistake – when we speak of older people as if their worth is tied to productivity, when we design communities that exclude, when we limit aspirations rather than nurture them – we deny the dignity that belongs to every human being, at every age.
So, what do we mean by ageism?
Technically the term “ageism” was first coined in 1969 by Dr. Robert N. Butler, a pioneer in gerontology. He defined it as
‘the systematic stereotyping and discrimination against individuals based on their age, particularly targeting older adults.’
Butler’s observations highlighted how society often marginalises the elderly, viewing them as less capable or valuable.
But ageism and negative attitudes towards older age in particular pre-date Butler by a long way and can be seen across history, art and science – though intriguingly there is a real variety in the way in which diverse cultures and traditions view ageing and older age.
Ageism is not merely a social bias; it reflects deeper philosophical notions about value, productivity, and worth. Historically, Western societies have often equated worth with economic productivity, sidelining those who are retired or less active in the workforce. Even in my own lifetime and memory I am aware of attitudes which assumed that when someone retired their value was of limited societal benefit.
To be young is full of potential and contribution, ability and creativity, as we age and when we are old our potential is over, our contribution worthless, our abilities limited by frailty and our creativity mere a re-treading of our earlier abilities. We worship at the societal cult of youth and beauty.
Whether it is in literature or art we are all inheritors of negative stereotypes and beliefs about ageing and older age.
Ageism in Western art and literature has often reflected cultural biases that devalue aging and old age, especially when associated with decline, irrelevance, or grotesqueness. However, it can also reveal moments of reverence and wisdom. Here’s a cross-historical look at examples of ageism – both explicit and implicit – from classical antiquity to modern times:
As far back as the Greek philosophers such as Aristotle we see the stereotype of the elderly as overly cautious, suspicious, and cynical.
“They are cynical; that is, they always tend to put the worst construction upon everything.”
In the origins of classical theatre whether Greek or Roman we see elderly characters often mocked for their physical decline, sexual impotence, or irrelevance, playing comic or foolish roles. The Roman satirist Juvenal ridicules elderly women for clinging to youth or engaging in vanity.
“No one is young after forty, but men are sometimes delightful afterward.”
In political and civic life, it went even further – the best (or worst) example being in Ancient Sparta (c. 5th century BCE) where older people who were no longer able to serve in military roles were often sidelined and in a society that prized physical strength and youth older individuals who could no longer contribute to military life were seen as less valuable.
Things didn’t get much better as time went by – in the medieval allegory the Dance of Death / Danse Macabre we see older figures depicted as frail and near death, reinforcing the notion that aging is a prelude to judgment or decay. And the famous “Wife of Bath” is both empowered and mocked in Chaucer’s The Canterbury Tales (1387–1400) as she subverts norms but is also portrayed as sexually manipulative and “past her prime.”
Perhaps we reach our negative peak with good old Will – in his King Lear (1606) we see the eponymous character of the King descend into madness after relinquishing power which for Shakespeare was interpreted as a warning about the instability of old age.
“Age is unnecessary.” – King Lear
In the visual arts – say for instance in Caravaggio or Goya old age is frequently shown as grotesque or pitiable- highlighting sagging flesh, blindness, or senility- especially in contrast with youthful beauty.
Even the Enlightenment didn’t bring much enlightened positivity – with folks like Voltaire and Rousseau who often depict older people as resistant to progress or trapped in outdated thinking- reflecting the Enlightenment’s fetishisation of youth and rationality.
The Industrial Revolution (18th–19th century) saw a sharp reorientation in attitudes around age – as economies shifted from agrarian to industrial, older workers were pushed out of the workforce in favour of younger, faster, more “productive” labourers. (of course, including children!). Older people often became dependent on family or charity and were increasingly seen as economic burdens as capitalism began to consider worth not to age but contribution and physical economic capacity.
This reached its peak with the 19th Century Poor Laws which remained until the 1960s in Scotland at least as the attitudinal bedrock for the way in which we dealt with those who whether because of age or infirmity were not contributive.
The British Poor Laws institutionalised ageist policies by providing only minimal support to the elderly, who were often sent to workhouses if they had no family support. These institutions were harsh, with the elderly frequently treated with suspicion and disdain.
And the closer we get to our own cultural reference points the more embedded stereotypes around older age become. Who can forget the Dickens characters like Miss Havisham (Great Expectations) who represents old age as twisted by bitterness and isolation; or Scrooge’s transformation in A Christmas Carol which suggests redemption from the moral rigidity associated with age.
More horrific the Nazi regime developed and continued negative views of older age – and whilst we remember the attempted eradication of Jews, homosexuals, communists and many others we often have failed to talk about and recognise that the Nazi regime systematically devalued the lives of older adults, particularly those with disabilities. Under the T4 euthanasia programme, thousands of older people were forcibly sterilised or killed, deemed “unproductive” or “useless eaters.”
And closer to our own time the 20th and 21st cinematic representations not least from Hollywood offer persistent preference for youthful protagonists, with older characters (especially women) often portrayed as irrelevant, evil (the “crone” trope), or comic relief.
In terms of wider society whilst we may have closed the workhouses across the Western world, including the UK and US, mandatory retirement ages were introduced in the early 20th Century, sometimes as early as 55. Effectively older people were excluded from economic participation regardless of their abilities or desires.
And even when in the latter part of the last century while pension systems were introduced to support older people, they often reinforced a stereotype of older adults as passive dependents, rather than active citizens with ongoing potential. Public policy tended to “manage” ageing, rather than celebrate it.
Time immemorial then we see some standard stereotypes and tropes around ageing and older age (and with very unsubtle gender biases)
- The Crone / Hag (e.g. fairy tales, Macbeth’s witches): aging woman as witchlike, manipulative, or grotesque
- The Foolish or Bitter Elder (e.g. Lear, Miss Havisham)
- The Discarded Elder (e.g. King Lear’s banishment)
- Idealisation of Youth (common in romantic and modernist visual art)
- Aging as Decline vs. Aging as Wisdom: The former dominates in mainstream narratives; the latter appears in select moral or spiritual texts.
Now all that is the ground in which the seed of ageism has flourished and spread.
All these historical examples show that ageism is not a new problem, but a structural issue shaped by economics, culture, and power. Today’s challenge is to unlearn these biases and create a world where ageing is seen not as decline, but as continuity, contribution, and worth.
Scotland
So, what about Scotland, after all we are the land of inclusivity, open welcome, and positive affirmation. Well not surprisingly we have not been immune to the challenges of ageism and arguably given our particular demographic profile some might suggest we have embedded both a policy and cultural ageism without robustly tackling it.
What is Scotland’s demography – well I suspect, many of you know this already.
Scotland’s 2022 Census reported over one million people aged 65 and over, surpassing the number of individuals under 15 by more than 250,000. This demographic shift underscores the importance of addressing ageism, especially as older individuals constitute a growing segment of the population.
We are an ageing population with a declining birth rate, and with a working age population which is becoming older and as a result less productive – as my sector – social care – knows only too well.
As of mid-2023, over one million people in Scotland are aged 65 and over, accounting for approximately 20.3% of the total population. This marks a notable increase from 16% in 2001.
Projections indicate that this trend will continue. By mid-2047, the number of individuals aged 75 and over is expected to rise by around 341,300, representing a substantial growth in this age group. This ageing is primarily due to longer life expectancies and declining birth rates. Since 2015, Scotland has recorded more deaths than births annually, a pattern projected to persist.
The demographic shift has significant implications. The dependency ratio – the proportion of individuals not in the workforce (under 16 and over pensionable age) compared to those of working age- is projected to increase from 60 per 100 in 2014 to 68 per 100 by 2033. This suggests increased pressure on healthcare, social services, and economic support systems.
Addressing these challenges requires strategic planning, including policies that support healthy ageing, encourage workforce participation among older adults, and adapt public services to meet the needs of an older population.
But can this be down in a non-discriminatory and non-ageist manner – if it can we have potential to become a society that values ageing – that doesn’t see things as demographic time-bombs, or age tsunamis – but as potential, contribution and silver opportunity.
But is that our reality?
Well in truth my experience of Scottish culture, politics and public life is that if anything we are becoming more ageist and more discriminatory on the grounds of age and not less.
I would contend this position on several grounds.
Firstly, Employment Tribunal Awards: In the 2023/24 reporting period, there were 12 age discrimination cases in UK employment tribunals. The average award was £102,891, with a median of £86,349. Notably, six of these awards exceeded £50,000, indicating significant financial implications for employers found guilty of age discrimination.
Surveys suggest that many people either believe they have been or fear discrimination in seeking work if they are over the age of 55.
Secondly, in terms of growing incidents of hate, Age Scotland reports through its work that there are growing incidents of direct hate and harm being experienced by older persons. Following the implementation of the Hate Crime and Public Order (Scotland) Act on April 1, 2024, recorded hate crimes in Scotland rose by 63%. Approximately 300 of these were age-related, marking a significant increase and highlighting growing concerns about age-based prejudice. You have to remember the recording of age as a characteristic in hate is new.
Further a survey by Age Scotland revealed that only 7% of respondents felt older people are represented positively in the media. The organisation emphasises that ageist portrayals contribute to negative societal attitudes and self-perceptions among older individuals.
Of even greater concern that media representation a recent survey by Age Scotland (in late 2021) reported that a significant number of older Scots have reported experiencing ageism. The survey found that more than a third of respondents (36%) felt they were made to feel a burden to society. Additionally, 34% said that life was getting worse for older people in Scotland. One in five (21%) felt valued by society. The survey also revealed that 12% of respondents had experienced age discrimination in the workplace.
Lastly, my own personal experience of the pandemic and our national, governmental response is one that suggests that age discrimination was not far from the table, even if it was subtle, and as a backdrop rather than in the foreground.
The evidence heard to date before both the UKL and Scottish Covid Inquiries would at least give us pause for thought.
During the pandemic, many countries, including the UK, prioritised younger populations for hospital resources and ICU beds. That is – for me at least – an inescapable truth not least in the ‘clearing of our hospitals.’ And in the development of highly questionable and unethical emergency clinical decision tools and approaches. In some instances, blanket DNACPR (Do Not Attempt CPR) orders were applied to older care home residents without consent. Certainly, that has been the view of experts such as the United Nations.
More broadly I think ageism and age discrimination is evidentially rife in our societal failure to prioritise social care.
These examples illustrate the multifaceted nature of ageism in Scotland, affecting employment, media, legal systems, and societal attitudes. Addressing these challenges requires concerted efforts across sectors to promote inclusivity and respect for older individuals.
So what can be done?
In Scotland Age Scotland and other organisations including my own has advocated for the establishment of a Commissioner for Older People in Scotland. This role would aim to amplify older individuals’ voices, ensure their rights are protected, and address issues such as ageism, access to services, and digital exclusion.
At the United Nations in Geneva following a significant decision this April, work has started on the creation of a Convention on the Rights of Older Persons, but this will take a considerable period of time.
But I think we can do more …
This is not just about challenging obvious prejudice – it’s about unlearning deeply embedded assumptions about value, beauty, purpose, and potential.
We can and must do more to combat ageism effectively, especially within the context of Scottish society. Scotland needs a renewed, bold and unapologetically ambitious strategy for positive and active ageing. One that is not a subsection of health and social care, but a whole-of-government, whole-of-society commitment.
Let me offer a few extra steps we must take if we are serious:
Redesigning communities through the lens of age inclusion
This means accessible transport, intergenerational housing, safe public spaces, and services that work for everyone from 8 to 88. This is not utopian — it is simply just.
Education and Awareness
We need to integrate discussions about aging and ageism into educational curricula to foster understanding from a young age. Intergenerational work is critical and a benefit to all.
Policy Reform
We need to implement policies that protect against age-based discrimination in employment, healthcare, and social services. And not just have the policies and legislation but to robustly enact them. We can start by auditing all existing policies and practices – ideally through an independent Commissioner.
Reimagining work and contribution
We must challenge retirement as the end of value. Many older people want – and need – to continue working, mentoring, creating. Let us support flexible models of work, lifelong learning, and volunteering that respect the diversity of older lives and don’t just let us continue to play at this.
Community Engagement
We need to encourage intergenerational programmes that promote mutual respect and understanding between age groups. And not just encourage resource and fund because so many third sector organisations are being stripped of cash.
Media Representation:
And critically we need to advocate for diverse and accurate portrayals of older adults in media to challenge prevailing stereotypes.
Tackling digital exclusion as a rights issue
The digital divide is not just a gap in access – it is a denial of participation. Every time we design a service that assumes digital literacy, we risk leaving people behind. Inclusion must be designed in from the start.
All of this will take political will, social courage, and cultural change.
But most of all, it will take a radical reorientation of our values — one that refuses to tolerate systems that reduce people to years, needs, or costs.
You see, I believe that how we treat our elders is not just a social policy issue – it is a measure of our national character.
Do we see older people as burdens to be managed?
Or as citizens to be honoured, included, and celebrated?
That is the question at the heart of ageism.
We need a Scottish society where ageing is not something to be endured but embraced. Where care is not a transaction, but a relationship. Where every life is seen as whole, from the first breath to the last.
And what about the housing sector? How age blind is the sector? Are we build to enable accessibility or building to perceived demographic demand? We should remember the power of the silver pound, and the reality that the generation of tomorrow – our older generation will not sit down and accept the limitations of others upon their lives. They will – I have every confidence – act and demand, work and achieve equal treatment.
It is time to celebrate age – and I intend to grow old disgracefully but with dignity
Dignity has no use-by date.
It does not expire when we retire.
It does not fade with memory.
It is not conditional on mobility, nor appearance, nor the capacity to contribute to GDP.
It is rooted in being human — and that is enough.
Donald Macaskill
Photo by Ksenia Emelianchik on Unsplash