I am a Communications & Media Officer at Scottish Care, where I lead on strategic communications across campaigns, events, and digital platforms. My background combines creative and commercial insight, I completed my undergraduate degree in Fashion Business before gaining experience in sectors including hospitality and opticians. I later returned to study for an MSc in Marketing, which strengthened my interest in how communications can influence perception, engagement, and impact.

At Scottish Care, I work across a broad range of activity at a high level, from supporting national campaigns and sector-wide initiatives to managing website content, social media channels, and member communications. I recently led the organisation’s Care Creates campaign, bringing together voices from across Scotland to share powerful stories about the value and impact of social care.

What drives me in my role is a genuine belief in the importance of social care and a commitment to ensuring the sector is heard, understood, and valued. I’m particularly passionate about storytelling, creating space for frontline experiences and lived realities to shape public understanding and policy. I’m also motivated by continuous improvement, always looking to learn from each campaign or project to strengthen how we connect with audiences and support our members.

Outside of work, I enjoy keeping active through running and spending time with my dog and family, which helps me switch off and recharge.