Social Care Campaign Lobby Month – March 2023

Scottish Care has worked with members to produce the ‘Social Care Campaign’. This campaign aims to raise the profile of social care in Scotland, across care homes and homecare. We hope to use the campaign as a positive vehicle for sharing good practice, information and evidencing the sector’s value. Whilst this campaign originated from Scottish Care, we are looking to get other organisations and providers involved.

The social care sector is experiencing a crisis like never before. Challenges in workforce recruitment and retention, together with the rising cost of living, and astronomical energy and insurance prices, have threatened the sustainability of our social care providers.

We will be using the month of March as a lobby month for this campaign. Starting on Wednesday 1 March, we will be encouraging others to get involved by:

  • Sharing their social care stories on social media about why they #careaboutcare, or with us (through either written words, video or audio clips)
  • Sending letters to MSPs and calling on them to help address the challenges facing social care
  • Sharing the campaign materials with others.

We would like to invite you to the ‘Social Care Campaign Roundtable’ on Wednesday 1 March 9:00 – 10:00 am via Zoom, for your chance to find out more about the campaign and how you get involved.

Please register for this roundtable at:

There will be other activities planned every Wednesday throughout March:

  • Wednesday 1 March – Start of lobby month and online roundtable
  • Wednesday 8 March – Launch of campaign interview series videos
  • Wednesday 15 March – Twitter takeover/conversations
  • Wednesday 22 March – Future of care
  • Wednesday 29 March – Summation of lobby month and campaign statistics

Now is the time to #careaboutcare. We need your help to get involved in this campaign to #shinealight on the social care sector. Please join us in March to take action and raise awareness for social care.

Find out more about the social care campaign here

Register for the roundtable here