The Scottish Government has launched the Stay at Home Stakeholder Toolkit.
The Stay at Home campaign is a new public information campaign to communicate the new, tighter national restrictions which took effect from Tuesday 5th Jan. This campaign reinforces the message that the new strain of the virus is spreading quickly and communicates how we must stay at home to protect the NHS and save lives. The campaign includes TV, radio and digital and will run until the 31st January.
The Stay at Home Stakeholder Toolkit includes all the assets we have created to communicate the new restrictions and reinforce the importance of staying at home to stop the spread of the virus:
- 30 second TV Ad
- 30 second radio
- Digital asset – videos in 3 format
- Static assets