One Million Words of Kindness for St Andrew’s Day

The Scottish Government is asking people across the country to recognise the value of connecting with and helping others by reaching out to friends, family, neighbours and communities near and far in a bid to generate One Million Words of Kindness by Monday 30 November to mark St Andrew’s Day.

Launching this week with the reveal of a bespoke postcard designed by Edinburgh-based illustrator Emily Hogarth, the campaign celebrates the community spirit and shared kindness displayed across the country in what has undoubtedly been one of the most challenging years Scotland has faced in decades.

More than 100,000 free postcards which feature a matt laminate finish for Covid safety will be available in all 104 Lidl stores across Scotland from this week, for shoppers to pick up and send messages of thanks, hope or a simple hello to mark Scotland’s national day. The card is also available to download and share online from the Scottish Government’s website:

So ahead of 30th November, let’s all come together and continue to reach out and share kindness with those around us, especially now when we need it the most.

You can join in with these very special celebrations by simply sharing the postcard on your social media channels. Please use the hashtag #WeAreScotland in anything you post online.

If you would like further information, contact Ainsley Piggott at Stripe Communications on [email protected].