We are delighted to launch the ‘Social Care Campaign’ today (Thursday 24 November 2022). Scottish Care worked with members to produce the ‘Social Care Campaign’. This campaign aims to raise the profile of social care in Scotland, across care homes and homecare. We hope to use the campaign as a positive vehicle for sharing good practice, information and evidencing the sector’s value.

Today, we are seeing a crisis in social care like nothing we have seen before – with workforce shortages, the rising cost of living and other problems which make it increasingly challenging for sustainability.

Now is the time to #careaboutcare. We need your help to get involved in this campaign and #shinealight on the social care sector.

You can get involved by sharing your stories with us (through either written words, video or audio clips), sending letters to MSPs, pledging your support and sharing the campaign with others. We will also be hosting an online lobby day in January – more details to follow.

As part of this campaign, we are producing videos that highlight the positivity of the social care sector. We are currently looking for user-generated content for this (with the appropriate permissions) which highlights the relationships built between care home residents, homecare service users and their care workers and any activities undertaken in the sector. The guide to filming this content is available here. Please send these videos to [email protected].

At the Care Home Conference 2022, last week, we launched a mini care home film – you can watch it here.

Information on the campaign is available at: https://scottishcare.org/social-care-campaign/