Launch of the Social Care Campaign

We are delighted to launch the ‘Social Care Campaign’ today (Thursday 24 November 2022). Scottish Care worked with members to produce the ‘Social Care Campaign’. This campaign aims to raise the profile of social care in Scotland, across care homes and homecare. We hope to use the campaign as a positive vehicle for sharing good practice, information and evidencing the sector’s value.

Today, we are seeing a crisis in social care like nothing we have seen before – with workforce shortages, the rising cost of living and other problems which make it increasingly challenging for sustainability.

Now is the time to #careaboutcare. We need your help to get involved in this campaign and #shinealight on the social care sector.

You can get involved by sharing your stories with us (through either written words, video or audio clips), sending letters to MSPs, pledging your support and sharing the campaign with others. We will also be hosting an online lobby day in January – more details to follow.

As part of this campaign, we are producing videos that highlight the positivity of the social care sector. We are currently looking for user-generated content for this (with the appropriate permissions) which highlights the relationships built between care home residents, homecare service users and their care workers and any activities undertaken in the sector. The guide to filming this content is available here. Please send these videos to [email protected].

At the Care Home Conference 2022, last week, we launched a mini care home film – you can watch it here.

Information on the campaign is available at:

Care Home Conference 2022 – 1 week to go!

Care Home Conference and Exhibition 2022

‘More than four walls’
Friday 18 November 2022
Hilton, Glasgow

Our 2022 National Care Home Conference, Exhibition and Awards will be taking place next week on Friday 18 November 2022 at the Hilton Hotel in Glasgow.

This event is titled ‘More than four walls’ and is the 23rd consecutive year of the Care Home Conference. During Care Home Day 2022, Scottish Care posed the question – what do you wish people knew about care homes? The response was clear: that they are more than four walls. This conference aims to change the misunderstandings and misrepresentations in the care home sector and to make real and meaningful change.

The Conference will feature a range of key speakers including: 

  • Humza Yousaf –  Cabinet Secretary for Health & Social Care, Scottish Government
  • Dame Sue Bruce – Chair, Independent Review of Inspection, Scrutiny & Regulation
  • Jackie Irvine, CEO, Care Inspectorate

We will also hear from the care home perspectives in a number of talks or panels on the themes of the National Care Service, sustainability, and care homes being ‘more than four walls’.

Delegates will be able to choose from a number of creative, practice-based insight sessions and access a diverse exhibition showcasing products and services tailored to a care-home audience.

Ticket rates for Scottish Care members are £70+VAT, for non-members, it is £130+VAT.

Don’t miss your opportunity to be part of the only conference in Scotland which focuses specifically on care home provision and book your places now.

Find out more and book here

#morethan4walls    #carehome22

Home Office Webinar – 1 November

Home Office Webinar – Immigration & Recruitment

Tuesday 1 November, 2:00 – 4:00 pm.

Please join representatives from Scottish Care, officials from the Home Office, DWP, REN and a recruitment agency for this 2 hour webinar. This session will provide an overview of the overseas recruitment process, guidance on ethical international recruitment, and examples of best practice.

Please note that this webinar is open to non-members as well. Please complete the form below and we will send you the details to join a day before the webinar.

Home Office Webinar - 1 November 2022

Partners for Integration Event Recording – 13 October

Huge thanks to everyone who joined us on Thursday 13 October for the Partners for Integration event. This event focused on ‘future proofing ethical and collaborative commissioning and procurement by sharing areas of best practice.’

The recording and presentation slides are now available to view below.

Finalists announced for Care Home Awards 2022

We are delighted to announce the finalists in the 2022 Care Home Awards.

We received a record number of entries this year at an exceptionally high standard, making it even more difficult for our judges to shortlist! Huge thanks to everyone who entered and congratulations to our finalists!

Winners will be announced at an evening Awards Ceremony, hosted by Pop Idol Winner Michelle McManus and Scottish Care CEO, Dr Donald Macaskill. This will take place on the evening of Friday 18 November at the Hilton Hotel, 1 William Street, Glasgow.  If you are interested in booking an awards table, please contact [email protected].

#careawards22 #celebratecare

Care Home Conference 2022 – Early bird tickets available!

The 2022 Care Home Conference and Exhibition will be held at the Hilton Hotel in Glasgow on Friday 18 November 2022.

Scottish Care members can  purchase tickets at an early bird rate of £60+VAT until close of play on Monday 17 October. For non-members, the early bird ticket is £105+VAT. So take advantage of the lower price, and book your place before then!

Please click here to view the programme details for the event and to book your ticket. 

A Scotland that Cares – 29 September

  Public urged to back campaign for a landmark “National Outcome” to value and invest in care and carers in Scotland

  • Cost-of-living crisis is deepening long-standing pressures on those who provide care

  • Care and carers currently “invisible” within Scotland’s existing National Outcomes

  • Scottish Government preparing to review Outcomes for the first time in 5 years

  • Campaign for a new National Outcome on care backed by more than 45 organisations

A unique group of more than 45 organisations is urging people across Scotland – and particularly those with direct experience of any form of care or caring – to back a major campaign for a new “National Outcome” on care.

The “A Scotland that cares” campaign says those who experience and provide care, including paid care workers, unpaid carers, and parents, have been undervalued for too long, with many facing deep financial and personal pressures.

The organisations say the situation was significantly exacerbated by the Covid-19 pandemic and is now being made even worse by the cost-of-living crisis. Frontline and support organisations report that rising energy, food and fuel bills are heaping extra pressures on the already stretched budgets of carers, care workers and social care services.

While the campaign says action is needed to alleviate immediate financial pressures, it is specifically calling for the Scottish Government to create a new commitment – known as a “National Outcome” – to help tackle the long-standing undervaluation of care. It comes as the Scottish Government prepares to launch its first review of Scotland’s existing 11 National Outcomes – the goals which it says describe ‘the kind of Scotland it wants to create’ – for five years.

Sara Cowan, from the Scottish Women’s Budget Group, said: “Politicians have repeatedly praised those who provide care in Scotland, but they must now embed an ambitious and measurable National Outcome on care to help drive transformative policy and spending action – and ensure progress is properly tracked.

“Care is the backbone of our society, but it is badly under-valued and suffers from chronic under-investment. This is impacting all of us, but women face the deepest consequences because they provide most paid and unpaid care.

“Alongside immediate action to alleviate the cost-of-living crisis, we must end the invisibility of care and carers within Scotland’s National Outcomes so that investment in care is placed at the very heart of policy and spending priorities.”

Created by Oxfam Scotland, Carers Scotland, the Scottish Women’s Budget Group, Scottish Care and One Parent Families Scotland, the joint campaign is now backed by over 45 organisations – including Carnegie UK, IPPR Scotland, the Wellbeing Economy Alliance Scotland, the Minority Ethnic Carers of Older People Project, and Barnardo’s Scotland. They say the lack of a dedicated National Outcome on care ignores the foundational importance of care to the wellbeing of individuals, households, and Scotland as a whole and leaves all forms of care undervalued – whether it is on a paid or unpaid basis, for children or adults, or for people with or without additional support needs.

The people of Scotland – and particularly those with personal experience of any form of care – are now being asked to send a personalised letter to the First Minister and the other party leaders using a dedicated website – – set up to make the process straightforward.

Fiona Collie, Head of Policy and Public Affairs at Carers Scotland, said: “For too long, all forms of care have been undervalued in Scotland leaving too many people who provide care struggling without the financial and practical support they need. The pandemic and the cost-of-living crisis have only made matters even worse.

“We urgently need to inject additional funds into our care services, but only by fully valuing and investing in those experiencing care, and all those providing it, can Scotland build resilience to current and future shocks. We’re urging the people of Scotland, but particularly those who live with the day-to-day realities of care, to join us in calling for Scotland’s politicians to set this new National Outcome, and then to work quickly to deliver it.” 

The campaign recognises that a range of initiatives could improve how we value and invest in care and carers in Scotland – such as a new social security entitlement for unpaid carers, additional investment in a reformed system of social care, and steps to better support low-income parents via the upcoming increase in the Scottish Child Payment.

However, it says progress is too slow and too shallow and those who rely on, or provide care are paying the price, including challenges in accessing sufficient levels of care, as well as poor working conditions, insufficient social security entitlements, and a lack of adequate respite for those who provide care. Caring is also deeply linked with poverty.

Jamie Livingstone, Head of Oxfam Scotland, said: “It’s clearer than ever that the wellbeing of our entire society depends on care but, right now, a failure to sufficiently value and invest in this care is a key barrier to ending poverty.

“The cost-of-living crisis is simply multiplying the pressures long faced by those who provide care and, while some initiatives underway in Scotland have the potential to create positive change, the invisibility of care within Scotland’s existing National Outcomes is unacceptable and must now end. The Scottish Government, with cross-party support, must use the upcoming review process to show they are fully committed to building a Scotland that cares.”

Academics at the University of the West of Scotland have developed a blueprint for a new National Outcome on care, and have identified seven ‘Beacon’ National Indicators which they say should be used to monitor progress, in addition to capturing people’s lived experience of care. They say the introduction of a dedicated National Outcome on care would make Scotland one the first countries in the world to make such an explicit commitment.

Alyson Vale, Business and Operations Director from Abbotsford Care in Fife, added: “People deserve the opportunity to receive high quality care in their local area. Scotland has a dedicated and passionate caring workforce, but we need investment from government so that we can deliver the changes needed, both now and for creating a more sustainable care system to cater for the future care needs of our nation. 

“A dedicated National Outcome on care would show that our government is committed to valuing care and those who provide care as essential to our society.”

Homecare Day 2022 – Blog from our Workforce Lead

Social Care staff need support and recognition from key policy stakeholders

This last couple of weeks for me have been a time of reconnecting and I have had the pleasure and privilege of visiting care providers and filming some of the social care workforce in their daily life.  These films are part of the Scottish Care social media campaign aimed at raising the profile of the sector and showing a wide audience all the critical and highly skilled work that happens every day in social care.

Being part of creating these films and seeing the excitement and happiness in the faces of both residents and care staff has been such a reminder of the amazing individuals who work in social care.  Seeing the enjoyment they all experience in their relationships with each other brought home to me the importance of the work of social care and its place in our society.

Scottish Care are hoping that these films will be shared widely across social media and possibly even shown on television so that we can open up the social care conversation as far and wide as possible.  This is so important given that as we speak work is forging ahead with the National Care Service and unfortunately there has still not been a full conversation on how these much-needed services will be properly funded in the future.  This is to ensure that we are able to provide a high level of integrated social care and health services that people need and deserve to receive.

What we must ensure is that while the National Care Service is being developed, we do not lose more of the vital social care workforce that we require.  The recent publication in August 2022 of the SSSC Workforce Data Report 2021 has evidenced that there are less social care workers registered in 2021 that in the previous year.  This is the first time in many years that there has been a decrease in the overall headcount of the workforce.  Further examination of this data shows that the majority of these workers are leaving from care home and care at home/housing support services.

When I spoke with a care worker last week, they told me “I love my job, I know it is hard work, but I just love it”.  Unfortunately, staff are having to leave the social care sector as they are unable to continue paying their own bills and commitments as a result of low pay and poor terms and conditions.  For care at home workers the cost of running a car for work is becoming unaffordable and in rural areas this is an even greater challenge.

Action must be taken now, today, to support these inspiring and dedicated staff members so that no further social care staff end up leaving a job they love because the barriers to remaining in social care are just too great.